In honor of Breast Cancer Awareness Month the Tic Tac® brand will be helping to raise awareness and support for those affected by a cancer diagnosis with its Limited Edition Pink Grapefruit flavor Tic Tac®. Available this fall, the special flavor is part of the Tic Tac brand’s ongoing support of CancerCare®, a national organization focused on providing support for people affected by cancer, including caregivers, loved ones and the bereaved.
In 2009, CancerCare provided direct services to more than 117,000 people in 92% of U.S. counties. This year, Tic Tac will donate $100,000 to CancerCare, as part of its commitment to the cause.
In addition, Tic Tac has also launched its official Facebook page to encourage fans to Shake, Share & Care by posting their acts of caring (anything they have done for someone affected by cancer, i.e. cooked dinner, bought groceries, etc.) in an effort to help the brand reach its goal of an additional $100,000 donationto the organization. Fans are encouraged to visit www.facebook.com/tictacusa and share their acts of caring.