Well, for millions of football fans, the long awaited day is finally here. Superbowl Sunday. Diehard football fans wait for this day all season long. Many football fans won’t leave their seat on the couch until the commercial for fear of missing something. Ahem. I’m not one of them. When I see a football field I don’t envision big games, I wonder who keeps those fields looking great. I go about my life as usual, only returning to the room for the commercials. I like seeing the new commercials. I got a heads up from Mom Central about a new commercial that’s going to air during today’s Super Bowl. The Kellogg’s Frosted Flakes Earn Your Stripes program has created an initiative called Plant A Seed. The commercial announcing this initiative will air for the first time during the Super Bowl tonight.
The Kellogg’s Earn Your Stripes program is all about encouraging and inspiring children to be their best, on and off of the playing field. Kellogg’s believes that in order for children to be their best and reach their full potential they should have a place to play, be active and stay fit. Sports are more than just a great way for children to be active. They’re also a great way for children to make friends and learn character traits like confidence, determination and good sportsmanship. But with municipalities, companies and families facing tough economic times, the money needed to keep playing fields in shape just isn’t there.
The Plant A Seed campaign was created as a call to action to join in a nationwide field renovation program. This campaign is asking people to nominate a field within their community that needs to be rebuilt. From the fields nominated 30 will be selected to receive a make over, with the hope that when the fields are renewed so will be the sense of community thereby making a difference in the lives of our children.
Before anyone can earn a stripe someone’s got to plant a seed. Please answer this Call to Action by visiting www.frostedflakes.com/#/plantaseed and nominating your local field. By doing so you’ll be helping children and community.