What I Took Away From Chris Brogan At The Disney Social Media Moms Celebration

I had the privilege of hearing Chris Brogan speak at the Disney Social Media Moms Celebration. Chris is co-author of the New York Times and Wall Street Journal bestselling book Trust Agents. I was really impressed with him as a speaker. Obviously I wasn’t able to get everything down but here are bullets on some of the great points Chris made that I took away.

• Brands are getting into social media to learn what brands mean to us, to learn what we, people, care about.
• “It’s not entitlement, it’s what you’re worth.”
• It’s all about relationships, business and trust.
• The difference between audience and community is which way you point the chairs.
• Listening, connecting and publishing are the 3 big parts of social media.
• Customer service is the new marketing.
• Connecting is everything – it’s the difference between theater and theater in the round.
• What companies really want – They don’t want just a review, companies want you to tell stories and experiences in a connecting way.
• Your blog is like a triangle. At the top of triangle is your community. Treat your community like gold, never sell them out. One bottom corner of the triangle is your sponsors (money, product). Other bottom corner of the triangle is content. We control the triangle. Make the community love you. The sponsors want the community. Work and make the three corners of the triangle meet.
• Treat your blog as a business. Build a business plan.
• Never work for free.
• Make sure your ideas and proposals all have a beginning, middle and end.
• If a company does great stuff in a vacuum noone knows which is why they want to share that info.
• Think of things in terms or project shapes with a beginning and end and sides.
• Don’t treat customers like stupid people. Don’t talk down to people. Treat them with respect.
• To gain readers be helpful
• Little bloggers grow up. (quote from Liz Strauss)
• Write tighter stories.
• Make reading stories easier by adding subheadings and bullets.
• The biggest possible opportunity you have is to connect with your audience.
• Follow FTC disclosure rules. See chrisbrogan.com/about for his disclosure. You can also use cmp.ly

Interested in hearing more of what Chris has to say? he gives lots of great advice at www.chrisbrogan.com and on Twitter at @chrisbrogan

Disclosure – I paid a nominal fee to attend the Disney Social Media Moms Celebration in Walt Disney World. Included in the conference fee was my room at the Polynesian Resort, Park Hopper tickets, the conference sessions and most meals. As always my opinions are my own, and I have given you my honest opinion.

Tags: Blogging, Chris Brogan, Disney Social Media Moms Celebration, social media

Category: Tech